How do Web users respond to non-banner-ads animation? The effects of task type and user experience
Weiyin Hong, James Y. L. Thong, Kar Yan Tam
- Anthology ID:
- DBLP:journals/jasis/HongTT07
- Volume:
- 2007 Volume 58 Issue 10
- Year:
- 2007
- Venue:
- jasis_journal
- Pages:
- 1467–1482
- URL:
- https://doi.org/10.1002/asi.20624
- DOI:
- 10.1002/asi.20624
- DBLP:
- journals/jasis/HongTT07
