Main » WWW » 2007 » Proceedings of the 16th International Conference on World Wide Web, WWW 2007, Banff, Alberta, Canada, May 8-12, 2007 »

Predicting clicks: estimating the click-through rate for new ads

Matthew Richardson, Ewa Dominowska, Robert Ragno


Anthology ID:
DBLP:conf/www/RichardsonDR07
Volume:
Proceedings of the 16th International Conference on World Wide Web, WWW 2007, Banff, Alberta, Canada, May 8-12, 2007
Year:
2007
Venue:
wwwconf_conference
Publisher:
ACM
Pages:
521–530
URL:
https://doi.org/10.1145/1242572.1242643
DOI:
10.1145/1242572.1242643
DBLP:
conf/www/RichardsonDR07
BibTeX:
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