Optimizing relevance and revenue in ad search: a query substitution approach
Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel
- Anthology ID:
- DBLP:conf/sigir/RadlinskiBCGJR08
- Volume:
- Proceedings of the 31st Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2008, Singapore, July 20-24, 2008
- Year:
- 2008
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 403–410
- URL:
- https://doi.org/10.1145/1390334.1390404
- DOI:
- 10.1145/1390334.1390404
- DBLP:
- conf/sigir/RadlinskiBCGJR08
