Main » WSDM » 2008 » Proceedings of the International Conference on Web Search and Web Data Mining, WSDM 2008, Palo Alto, California, USA, February 11-12, 2008 »

An empirical analysis of sponsored search performance in search engine advertising

Anindya Ghose, Sha Yang

Anthology ID:
DBLP:conf/wsdm/GhoseY08
Volume:
Proceedings of the International Conference on Web Search and Web Data Mining, WSDM 2008, Palo Alto, California, USA, February 11-12, 2008
Year:
2008
Venue:
wsdm_conference
Publisher:
ACM
Pages:
241–250
URL:
https://doi.org/10.1145/1341531.1341563
DOI:
10.1145/1341531.1341563
DBLP:
conf/wsdm/GhoseY08
BibTeX:
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