What happens after an ad click?: quantifying the impact of landing pages in web advertising
Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang
- Anthology ID:
- DBLP:conf/cikm/BeckerBGJP09
- Volume:
- Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009
- Year:
- 2009
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 57–66
- URL:
- https://doi.org/10.1145/1645953.1645964
- DOI:
- 10.1145/1645953.1645964
- DBLP:
- conf/cikm/BeckerBGJP09