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What happens after an ad click?: quantifying the impact of landing pages in web advertising

Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, Bo Pang


Anthology ID:
DBLP:conf/cikm/BeckerBGJP09
Volume:
Proceedings of the 18th ACM Conference on Information and Knowledge Management, CIKM 2009, Hong Kong, China, November 2-6, 2009
Year:
2009
Venue:
cikm_conference
Publisher:
ACM
Pages:
57–66
URL:
https://doi.org/10.1145/1645953.1645964
DOI:
10.1145/1645953.1645964
DBLP:
conf/cikm/BeckerBGJP09
BibTeX:
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