Optimizing search engine revenue in sponsored search
Yunzhang Zhu, Gang Wang, Junli Yang, Dakan Wang, Jun Yan, Jian Hu, Zheng Chen
- Anthology ID:
- DBLP:conf/sigir/ZhuWYWYHC09
- Volume:
- Proceedings of the 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009, Boston, MA, USA, July 19-23, 2009
- Year:
- 2009
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 588–595
- URL:
- https://doi.org/10.1145/1571941.1572042
- DOI:
- 10.1145/1571941.1572042
- DBLP:
- conf/sigir/ZhuWYWYHC09
