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Probabilistic first pass retrieval for search advertising: from theory to practice

Hema Raghavan, Rukmini Iyer

Anthology ID:
DBLP:conf/cikm/RaghavanI10
Volume:
Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010
Year:
2010
Venue:
cikm_conference
Publisher:
ACM
Pages:
1019–1028
URL:
https://doi.org/10.1145/1871437.1871567
DOI:
10.1145/1871437.1871567
DBLP:
conf/cikm/RaghavanI10
BibTeX:
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