Pricing guaranteed contracts in online display advertising
Vijay Bharadwaj, Wenjing Ma, Michael Schwarz, Jayavel Shanmugasundaram, Erik Vee, Jack Xie, Jian Yang
- Anthology ID:
- DBLP:conf/cikm/BharadwajMSSVXY10
- Volume:
- Proceedings of the 19th ACM Conference on Information and Knowledge Management, CIKM 2010, Toronto, Ontario, Canada, October 26-30, 2010
- Year:
- 2010
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 399–408
- URL:
- https://doi.org/10.1145/1871437.1871491
- DOI:
- 10.1145/1871437.1871491
- DBLP:
- conf/cikm/BharadwajMSSVXY10
