Main » SIGIR » 2010 » Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010 »

Comparing click-through data to purchase decisions for retrieval evaluation

Katja Hofmann, Bouke Huurnink, Marc Bron, Maarten de Rijke