Clicked phrase document expansion for sponsored search ad retrieval
Dustin Hillard, Chris Leggetter
- Anthology ID:
- DBLP:conf/sigir/HillardL10
- Volume:
- Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010
- Year:
- 2010
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 799–800
- URL:
- https://doi.org/10.1145/1835449.1835622
- DOI:
- 10.1145/1835449.1835622
- DBLP:
- conf/sigir/HillardL10
