The good, the bad, and the random: an eye-tracking study of ad quality in web search
Georg Buscher, Susan T. Dumais, Edward Cutrell
- Anthology ID:
- DBLP:conf/sigir/BuscherDC10
- Volume:
- Proceeding of the 33rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010, Geneva, Switzerland, July 19-23, 2010
- Year:
- 2010
- Venue:
- sigirconf_conference
- Publisher:
- ACM
- Pages:
- 42–49
- URL:
- https://doi.org/10.1145/1835449.1835459
- DOI:
- 10.1145/1835449.1835459
- DBLP:
- conf/sigir/BuscherDC10
