Improving ad relevance in sponsored search
Dustin Hillard, Stefan Schroedl, Eren Manavoglu, Hema Raghavan, Chris Leggetter
- Anthology ID:
- DBLP:conf/wsdm/HillardSMRL10
- Volume:
- Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010
- Year:
- 2010
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 361–370
- URL:
- https://doi.org/10.1145/1718487.1718532
- DOI:
- 10.1145/1718487.1718532
- DBLP:
- conf/wsdm/HillardSMRL10
