The anatomy of an ad: structured indexing and retrieval for sponsored search
Michael Bendersky, Evgeniy Gabrilovich, Vanja Josifovski, Donald Metzler
- Anthology ID:
- DBLP:conf/www/BenderskyGJM10
- Volume:
- Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010
- Year:
- 2010
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 101–110
- URL:
- https://doi.org/10.1145/1772690.1772702
- DOI:
- 10.1145/1772690.1772702
- DBLP:
- conf/www/BenderskyGJM10
