Smart marketing or bait & switch: competitors' brands as keywords in online advertising
Mark A. Rosso, Bernard J. Jansen
- Anthology ID:
- DBLP:conf/www/RossoJ10
- Volume:
- Proceedings of the 4th ACM Workshop on Information Credibility on the Web, WICOW 2010, Raleigh, North Carolina, USA, April 27, 2010
- Year:
- 2010
- Venue:
- wwwconf_workshop
- Publisher:
- ACM
- Pages:
- 27–34
- URL:
- https://doi.org/10.1145/1772938.1772946
- DOI:
- 10.1145/1772938.1772946
- DBLP:
- conf/www/RossoJ10
