The sum of its parts: reducing sparsity in click estimation with query segments
Dustin Hillard, Eren Manavoglu, Hema Raghavan, Chris Leggetter, Erick Cantú-Paz, Rukmini Iyer
- Anthology ID:
- DBLP:journals/ir/HillardMRLCI11
- Volume:
- 2011 Volume 14 Issue 3
- Year:
- 2011
- Venue:
- ir_journal
- Pages:
- 315–336
- URL:
- https://doi.org/10.1007/s10791-010-9152-6
- DOI:
- 10.1007/s10791-010-9152-6
- DBLP:
- journals/ir/HillardMRLCI11
