Extending consumer categorization based on innovativeness: Intentions and technology clusters in consumer electronics
Frank J. van Rijnsoever, Carolina Castaldi
- Anthology ID:
- DBLP:journals/jasis/RijnsoeverC11
- Volume:
- 2011 Volume 62 Issue 8
- Year:
- 2011
- Venue:
- jasis_journal
- Pages:
- 1604–1613
- URL:
- https://doi.org/10.1002/asi.21567
- DOI:
- 10.1002/asi.21567
- DBLP:
- journals/jasis/RijnsoeverC11
