Efficient online ad serving in a display advertising exchange
Kevin J. Lang, Joaquin Delgado, Dongming Jiang, Bhaskar Ghosh, Shirshanka Das, Amita Gajewar, Swaroop Jagadish, Arathi Seshan, Chavdar Botev, Michael Ortega-Binderberger, Sunil Nagaraj, Raymie Stata
- Anthology ID:
- DBLP:conf/wsdm/LangDJGDGJSBBNS11
- Volume:
- Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011
- Year:
- 2011
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 307–316
- URL:
- https://doi.org/10.1145/1935826.1935879
- DOI:
- 10.1145/1935826.1935879
- DBLP:
- conf/wsdm/LangDJGDGJSBBNS11
