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Efficient online ad serving in a display advertising exchange

Kevin J. Lang, Joaquin Delgado, Dongming Jiang, Bhaskar Ghosh, Shirshanka Das, Amita Gajewar, Swaroop Jagadish, Arathi Seshan, Chavdar Botev, Michael Ortega-Binderberger, Sunil Nagaraj, Raymie Stata