Bid generation for advanced match in sponsored search
Andrei Z. Broder, Evgeniy Gabrilovich, Vanja Josifovski, George Mavromatis, Alexander J. Smola
- Anthology ID:
- DBLP:conf/wsdm/BroderGJMS11
- Volume:
- Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011
- Year:
- 2011
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 515–524
- URL:
- https://doi.org/10.1145/1935826.1935901
- DOI:
- 10.1145/1935826.1935901
- DBLP:
- conf/wsdm/BroderGJMS11
