Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
Randall A. Lewis, Justin M. Rao, David H. Reiley
- Anthology ID:
- DBLP:conf/www/LewisRR11
- Volume:
- Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011
- Year:
- 2011
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 157–166
- URL:
- https://doi.org/10.1145/1963405.1963431
- DOI:
- 10.1145/1963405.1963431
- DBLP:
- conf/www/LewisRR11
