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Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising

Randall A. Lewis, Justin M. Rao, David H. Reiley


Anthology ID:
DBLP:conf/www/LewisRR11
Volume:
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011
Year:
2011
Venue:
wwwconf_conference
Publisher:
ACM
Pages:
157–166
URL:
https://doi.org/10.1145/1963405.1963431
DOI:
10.1145/1963405.1963431
DBLP:
conf/www/LewisRR11
BibTeX:
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