Measuring the effectiveness of display advertising: a time series approach
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Brad Null
- Anthology ID:
- DBLP:conf/www/BarajasAHKN11
- Volume:
- Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)
- Year:
- 2011
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 7–8
- URL:
- https://doi.org/10.1145/1963192.1963197
- DOI:
- 10.1145/1963192.1963197
- DBLP:
- conf/www/BarajasAHKN11
