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A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns

Ashish Mangalampalli, Adwait Ratnaparkhi, Andrew O. Hatch, Abraham Bagherjeiran, Rajesh Parekh, Vikram Pudi


Anthology ID:
DBLP:conf/www/MangalampalliRHBPP11
Volume:
Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)
Year:
2011
Venue:
wwwconf_conference
Publisher:
ACM
Pages:
85–86
URL:
https://doi.org/10.1145/1963192.1963236
DOI:
10.1145/1963192.1963236
DBLP:
conf/www/MangalampalliRHBPP11
BibTeX:
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