Main » WWW » 2011 » Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume) »

A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns

Ashish Mangalampalli, Adwait Ratnaparkhi, Andrew O. Hatch, Abraham Bagherjeiran, Rajesh Parekh, Vikram Pudi