Dynamic effects of ad impressions on commercial actions in display advertising
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
- Anthology ID:
- DBLP:conf/cikm/BarajasAHKFA12
- Volume:
- 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012
- Year:
- 2012
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 1747–1751
- URL:
- https://doi.org/10.1145/2396761.2398510
- DOI:
- 10.1145/2396761.2398510
- DBLP:
- conf/cikm/BarajasAHKFA12
