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Dynamic effects of ad impressions on commercial actions in display advertising

Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei


Anthology ID:
DBLP:conf/cikm/BarajasAHKFA12
Volume:
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012
Year:
2012
Venue:
cikm_conference
Publisher:
ACM
Pages:
1747–1751
URL:
https://doi.org/10.1145/2396761.2398510
DOI:
10.1145/2396761.2398510
DBLP:
conf/cikm/BarajasAHKFA12
BibTeX:
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