Predicting CTR of new ads via click prediction
Alexander Kolesnikov, Yury Logachev, Valeriy A. Topinskiy
- Anthology ID:
- DBLP:conf/cikm/KolesnikovLT12
- Volume:
- 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012
- Year:
- 2012
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 2547–2550
- URL:
- https://doi.org/10.1145/2396761.2398688
- DOI:
- 10.1145/2396761.2398688
- DBLP:
- conf/cikm/KolesnikovLT12
