Visual appearance of display ads and its effect on click through rate
Javad Azimi, Ruofei Zhang, Yang Zhou, Vidhya Navalpakkam, Jianchang Mao, Xiaoli Z. Fern
- Anthology ID:
- DBLP:conf/cikm/AzimiZZNMF12
- Volume:
- 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012
- Year:
- 2012
- Venue:
- cikm_conference
- Publisher:
- ACM
- Pages:
- 495–504
- URL:
- https://doi.org/10.1145/2396761.2396826
- DOI:
- 10.1145/2396761.2396826
- DBLP:
- conf/cikm/AzimiZZNMF12
