Post-click conversion modeling and analysis for non-guaranteed delivery display advertising
Rómer Rosales, Haibin Cheng, Eren Manavoglu
- Anthology ID:
- DBLP:conf/wsdm/RosalesCM12
- Volume:
- Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012
- Year:
- 2012
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 293–302
- URL:
- https://doi.org/10.1145/2124295.2124333
- DOI:
- 10.1145/2124295.2124333
- DBLP:
- conf/wsdm/RosalesCM12
