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Post-click conversion modeling and analysis for non-guaranteed delivery display advertising

Rómer Rosales, Haibin Cheng, Eren Manavoglu


Anthology ID:
DBLP:conf/wsdm/RosalesCM12
Volume:
Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012
Year:
2012
Venue:
wsdm_conference
Publisher:
ACM
Pages:
293–302
URL:
https://doi.org/10.1145/2124295.2124333
DOI:
10.1145/2124295.2124333
DBLP:
conf/wsdm/RosalesCM12
BibTeX:
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