How effective is targeted advertising?
Ayman Farahat, Michael C. Bailey
- Anthology ID:
- DBLP:conf/www/FarahatB12
- Volume:
- Proceedings of the 21st World Wide Web Conference 2012, WWW 2012, Lyon, France, April 16-20, 2012
- Year:
- 2012
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 111–120
- URL:
- https://doi.org/10.1145/2187836.2187852
- DOI:
- 10.1145/2187836.2187852
- DBLP:
- conf/www/FarahatB12
