Handling forecast errors while bidding for display advertising
Kevin J. Lang, Benjamin Moseley, Sergei Vassilvitskii
- Anthology ID:
- DBLP:conf/www/LangMV12
- Volume:
- Proceedings of the 21st World Wide Web Conference 2012, WWW 2012, Lyon, France, April 16-20, 2012
- Year:
- 2012
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 371–380
- URL:
- https://doi.org/10.1145/2187836.2187887
- DOI:
- 10.1145/2187836.2187887
- DBLP:
- conf/www/LangMV12
