The impact of visual appearance on user response in online display advertising
Javad Azimi, Ruofei Zhang, Yang Zhou, Vidhya Navalpakkam, Jianchang Mao, Xiaoli Z. Fern
- Anthology ID:
- DBLP:conf/www/AzimiZZNMF12
- Volume:
- Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)
- Year:
- 2012
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 457–458
- URL:
- https://doi.org/10.1145/2187980.2188075
- DOI:
- 10.1145/2187980.2188075
- DBLP:
- conf/www/AzimiZZNMF12
