Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns
Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei
- Anthology ID:
- DBLP:conf/www/BarajasAHKFA12
- Volume:
- Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)
- Year:
- 2012
- Venue:
- wwwconf_conference
- Publisher:
- ACM
- Pages:
- 459–460
- URL:
- https://doi.org/10.1145/2187980.2188076
- DOI:
- 10.1145/2187980.2188076
- DBLP:
- conf/www/BarajasAHKFA12
