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Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns

Joel Barajas, Ram Akella, Marius Holtan, Jaimie Kwon, Aaron Flores, Victor Andrei


Anthology ID:
DBLP:conf/www/BarajasAHKFA12
Volume:
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)
Year:
2012
Venue:
wwwconf_conference
Publisher:
ACM
Pages:
459–460
URL:
https://doi.org/10.1145/2187980.2188076
DOI:
10.1145/2187980.2188076
DBLP:
conf/www/BarajasAHKFA12
BibTeX:
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