Sponsored Search Ad Selection by Keyword Structure Analysis
Kai Hui, Bin Gao, Ben He, Tiejian Luo
- Anthology ID:
- DBLP:conf/ecir/HuiGHL13
- Volume:
- Advances in Information Retrieval - 35th European Conference on IR Research, ECIR 2013, Moscow, Russia, March 24-27, 2013. Proceedings
- Year:
- 2013
- Venue:
- ecir_conference
- Publisher:
- Springer
- Pages:
- 230–241
- URL:
- https://doi.org/10.1007/978-3-642-36973-5_20
- DOI:
- 10.1007/978-3-642-36973-5_20
- DBLP:
- conf/ecir/HuiGHL13
