Evaluating the performance of demographic targeting using gender in sponsored search
Bernard J. Jansen, Kathleen A. Moore, Stephen Carman
- Anthology ID:
- DBLP:journals/ipm/JansenMC13
- Volume:
- 2013 Volume 49 Issue 1
- Year:
- 2013
- Venue:
- ipm_journal
- Pages:
- 286–302
- URL:
- https://doi.org/10.1016/j.ipm.2012.06.001
- DOI:
- 10.1016/j.ipm.2012.06.001
- DBLP:
- journals/ipm/JansenMC13
