The effect of ad rank on the performance of keyword advertising campaigns
Bernard J. Jansen, Zhe Liu, Zach Simon
- Anthology ID:
- DBLP:journals/jasis/JansenLS13
- Volume:
- 2013 Volume 64 Issue 10
- Year:
- 2013
- Venue:
- jasis_journal
- Pages:
- 2115–2132
- URL:
- https://doi.org/10.1002/asi.22910
- DOI:
- 10.1002/asi.22910
- DBLP:
- journals/jasis/JansenLS13
