Optimizing budget constrained spend in search advertising
Chinmay Karande, Aranyak Mehta, Ramakrishnan Srikant
- Anthology ID:
- DBLP:conf/wsdm/KarandeMS13
- Volume:
- Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013
- Year:
- 2013
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 697–706
- URL:
- https://doi.org/10.1145/2433396.2433483
- DOI:
- 10.1145/2433396.2433483
- DBLP:
- conf/wsdm/KarandeMS13
