Main » WSDM » 2013 » Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013 »

Econometric analysis and digital marketing: how tomeasure the effectiveness of an ad

Ayman Farahat, James Shanahan

Anthology ID:
DBLP:conf/wsdm/FarahatS13
Volume:
Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, Rome, Italy, February 4-8, 2013
Year:
2013
Venue:
wsdm_conference
Publisher:
ACM
Pages:
785–786
URL:
https://doi.org/10.1145/2433396.2433502
DOI:
10.1145/2433396.2433502
DBLP:
conf/wsdm/FarahatS13
BibTeX:
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