A predictive model for advertiser value-per-click in sponsored search
Eric Sodomka, Sébastien Lahaie, Dustin Hillard
- Anthology ID:
- DBLP:conf/www/SodomkaLH13
- Volume:
- 22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013
- Year:
- 2013
- Venue:
- wwwconf_conference
- Publisher:
- International World Wide Web Conferences Steering Committee / ACM
- Pages:
- 1179–1190
- URL:
- https://doi.org/10.1145/2488388.2488491
- DOI:
- 10.1145/2488388.2488491
- DBLP:
- conf/www/SodomkaLH13
