Predicting advertiser bidding behaviors in sponsored search by rationality modeling
Haifeng Xu, Bin Gao, Diyi Yang, Tie-Yan Liu
- Anthology ID:
- DBLP:conf/www/XuGYL13
- Volume:
- 22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013
- Year:
- 2013
- Venue:
- wwwconf_conference
- Publisher:
- International World Wide Web Conferences Steering Committee / ACM
- Pages:
- 1433–1444
- URL:
- https://doi.org/10.1145/2488388.2488513
- DOI:
- 10.1145/2488388.2488513
- DBLP:
- conf/www/XuGYL13
