Modeling click and relevance relationship for sponsored search
Wei Vivian Zhang, Ye Chen, Mitali Gupta, Swaraj Sett, Tak W. Yan
- Anthology ID:
- DBLP:conf/www/ZhangCGSY13
- Volume:
- 22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume
- Year:
- 2013
- Venue:
- wwwconf_conference
- Publisher:
- International World Wide Web Conferences Steering Committee / ACM
- Pages:
- 119–120
- URL:
- https://doi.org/10.1145/2487788.2487844
- DOI:
- 10.1145/2487788.2487844
- DBLP:
- conf/www/ZhangCGSY13
