A joint optimization of incrementality and revenue to satisfy both advertiser and publisher
Dmitry Pechyony, Rosie Jones, Xiaojing Li
- Anthology ID:
- DBLP:conf/www/PechyonyJL13
- Volume:
- 22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume
- Year:
- 2013
- Venue:
- wwwconf_conference
- Publisher:
- International World Wide Web Conferences Steering Committee / ACM
- Pages:
- 123–124
- URL:
- https://doi.org/10.1145/2487788.2487846
- DOI:
- 10.1145/2487788.2487846
- DBLP:
- conf/www/PechyonyJL13
