Bid keyword suggestion in sponsored search based on competitiveness and relevance
Ying Zhang, Weinan Zhang, Bin Gao, Xiaojie Yuan, Tie-Yan Liu
- Anthology ID:
- DBLP:journals/ipm/ZhangZGYL14
- Volume:
- 2014 Volume 50 Issue 4
- Year:
- 2014
- Venue:
- ipm_journal
- Pages:
- 508–523
- URL:
- https://doi.org/10.1016/j.ipm.2014.02.004
- DOI:
- 10.1016/j.ipm.2014.02.004
- DBLP:
- journals/ipm/ZhangZGYL14
