Exploiting contextual factors for click modeling in sponsored search
Dawei Yin, Shike Mei, Bin Cao, Jian-Tao Sun, Brian D. Davison
- Anthology ID:
- DBLP:conf/wsdm/YinMCS014
- Volume:
- Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014
- Year:
- 2014
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 113–122
- URL:
- https://doi.org/10.1145/2556195.2556237
- DOI:
- 10.1145/2556195.2556237
- DBLP:
- conf/wsdm/YinMCS014
