Main » WSDM » 2014 » Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014 »

Estimating ad group performance in sponsored search

Dawei Yin, Bin Cao, Jian-Tao Sun, Brian D. Davison


Anthology ID:
DBLP:conf/wsdm/YinCS014
Volume:
Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014
Year:
2014
Venue:
wsdm_conference
Publisher:
ACM
Pages:
143–152
URL:
https://doi.org/10.1145/2556195.2556257
DOI:
10.1145/2556195.2556257
DBLP:
conf/wsdm/YinCS014
BibTeX:
Download