An efficient framework for online advertising effectiveness measurement and comparison
Pengyuan Wang, Yechao Liu, Marsha Meytlis, Han-Yun Tsao, Jian Yang, Pei Huang
- Anthology ID:
- DBLP:conf/wsdm/WangLMTYH14
- Volume:
- Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014
- Year:
- 2014
- Venue:
- wsdm_conference
- Publisher:
- ACM
- Pages:
- 163–172
- URL:
- https://doi.org/10.1145/2556195.2556235
- DOI:
- 10.1145/2556195.2556235
- DBLP:
- conf/wsdm/WangLMTYH14
