Main » WSDM » 2014 » Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014 »

An efficient framework for online advertising effectiveness measurement and comparison

Pengyuan Wang, Yechao Liu, Marsha Meytlis, Han-Yun Tsao, Jian Yang, Pei Huang


Anthology ID:
DBLP:conf/wsdm/WangLMTYH14
Volume:
Seventh ACM International Conference on Web Search and Data Mining, WSDM 2014, New York, NY, USA, February 24-28, 2014
Year:
2014
Venue:
wsdm_conference
Publisher:
ACM
Pages:
163–172
URL:
https://doi.org/10.1145/2556195.2556235
DOI:
10.1145/2556195.2556235
DBLP:
conf/wsdm/WangLMTYH14
BibTeX:
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