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Measuring the effectiveness of multi-channel marketing campaigns using online chatter

Haggai Roitman, Gilad Barkai, David Konopnicki, Aya Soffer


Anthology ID:
DBLP:conf/www/RoitmanBKS14
Volume:
23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume
Year:
2014
Venue:
wwwconf_conference
Publisher:
ACM
Pages:
143–146
URL:
https://doi.org/10.1145/2567948.2577027
DOI:
10.1145/2567948.2577027
DBLP:
conf/www/RoitmanBKS14
BibTeX:
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